ProgramsDigital Marketing, SEO & AI Search Strategy - Student Consulting Project (Spring 2027)

Digital Marketing, SEO & AI Search Strategy - Student Consulting Project (Spring 2027)

Program Overview
Program Title Digital Marketing, SEO & AI Search Strategy - Student Consulting Project (Spring 2027)
Organization University of Miami
# of Students Enrolled
0
# of Projects Running
0 Project/s Added (of 5 Projects Expected)

Program Timeline

Project Duration

Start Date: 03/15/27      End Date: 04/27/27

1 month
Collaboration Overview
About Students

Undergraduate Miami Business School students studying digital marketing work in small teams with faculty oversight and student coaches.

Students apply marketing strategy, SEO, competitive research, audience analysis, customer journey mapping, content strategy, and marketing analytics to a live client challenge. The experience is designed to produce both a useful partner deliverable and meaningful professional experience for students.

Student Level:   Bachelor Degree

Student Time Commitment:   Full Time

Team Structure:   3 - 6

Program Goals
Students will:
  • Audit an organization's current digital presence and organic search performance.
  • Analyze competitors, keyword gaps, customer search intent, and positioning.
  • Evaluate visibility across traditional and AI-driven search.
  • Develop a practical content and digital marketing strategy.
  • Define measurable KPIs and prioritized implementation recommendations.
  • Present findings and recommendations to organizational leadership.
Format Structure

Multiple Projects Multiple Teams
Format Title Digital Marketing, Seo & Ai Search Strategy Consulting
Format Description
Partner with undergraduate Miami Business School students on a focused digital marketing engagement designed to improve how customers find, understand, and engage with your organization.

Students use tools such as Semrush and course-approved AI platforms to assess SEO performance, competitors, customer search intent, content, positioning, and visibility in emerging AI-search environments. Teams translate their analysis into a prioritized growth strategy and implementation roadmap. 

Projects are delivered through the Miami Digital-First Lab, which combines faculty supervision, student coaching, structured client check-ins, and a final presentation to partner leadership. 
Benefits For Industry Partners
  • SEO & digital visibility audit
  • Competitive and keyword-gap analysis
  • AI-search visibility assessment
  • Audience, positioning, and customer-journey insights
  • Content and campaign recommendations
  • Prioritized 3–6 month implementation roadmap
  • Early access to emerging Miami Business School talent
The Miami Digital-First Lab maintains a public archive of prior industry projects and deliverables for partners who want to see examples of the model in action. 
Project Modality Fully Remote
Industry Partner Requirements to Participate
Project Topics Digital Marketing Growth Strategy Innovation Marketing Research, Analysis, Evaluation Sales & Business Development Strategic Planning
Target Industries Consulting & Professional Services Consumer Products & Services Education & Ed-Tech Finance & Investment Food & Beverage Media, Publishing & Content Retail & E-Commerce Software, AI & Data Sports & Entertainment Travel & Tourism
Skills & Expertise AI Search Visibility Audience Segmentation Campaign Strategy Competitive Analysis Content Brief Development Content Strategy Customer Journey Mapping Customer Search Intent Digital Marketing Strategy Keyword Gap Analysis Keyword Research Landing Page Strategy Marketing Analytics Marketing KPIs Messaging Strategy Organic Search Strategy Semrush SEO SEO Auditing Value Proposition Development Website Analysis
Location Information & Preferences

Located Anywhere

Priority will be given to organizations that can provide a strong professional experience, active mentorship, and meaningful exposure to potential career opportunities.
Sponsorship

Sponsorship Requested (Optional):

Pre-Revenue Startup an exact contribution amount of $500.0

Growth Startup an exact contribution amount of $500.0

Small to Medium Business an exact contribution amount of $500.0

Large Enterprise an exact contribution amount of $500.0

Government Organization an exact contribution amount of $500.0

Non-Profit an exact contribution amount of $500.0

Compensation

No Compensation Required
Other Requirements
Ideal partners should:
  • Have a well-established website, digital product, or online customer presence.
  • Bring a real digital marketing, SEO, growth, or visibility challenge.
  • Designate an engaged project contact.
  • Participate in regular check-ins and provide actionable feedback.
  • Provide relevant non-confidential marketing or performance information when available.
  • Attend the final presentation.
  • Ideally have internship and/or full-time hiring pathways and be open to considering exceptional student contributors for future opportunities.
Expected Time Commitment For Project Managers 1 Hour per week
Key Program Dates Due Date
Request for Proposal published

Collaboration request published. Industry Partners may express interest in participating.

Oct 09 2026, 05:19 AM UTC
Interview

Educators will begin interviewing interested Industry Partners to discuss project ideas.

Oct 24 2026, 05:19 AM UTC
Proposal Application Deadline

Final date for Industry Partners to express interest in participating.

Jan 26 2027, 05:19 AM UTC
Finalize Project Charter

Educators and Industry Partners finalize project charters, legal documents, and background materials.

Feb 11 2027, 05:19 AM UTC
Official Program Launch

We’ll find a time on this day for you to meet with the students to kick off your project.

Mar 15 2027
Official Program End

We’ll find a time on this day for you to meet with the students to wrap up your project.

Apr 27 2027

Program Timeline

Due Date
Activities
Deliverables
Status
Action
Mon, 03/15/27
Program Kickoff
No Deliverables
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