Digital Product Innovation, Customer Experience Design & Prototyping - Student Consulting Project (Spring 2027)

Program Overview
Program Title Digital Product Innovation, Customer Experience Design & Prototyping - Student Consulting Project (Spring 2027)
Organization University of Miami
# of Students Enrolled
0
# of Projects Running
0 Project/s Added (of 5 Projects Expected)

Program Timeline

Project Duration

Start Date: 03/15/27      End Date: 04/26/27

1 month

Collaboration Overview
About Students

Undergraduate Miami Business School students work in small teams with faculty oversight and student coaches.

Students apply human-centered design, UX/UI, business-model development, market analysis, customer research, and Figma prototyping to a real client challenge. Miami's HCD track typically uses teams of 4–6 students supported by coaches. Miami Digital-First Lab

Student Level:   Bachelor Degree

Student Time Commitment:   Full Time

Team Structure:   3 - 6

Program Goals
Students will:
  • Define the customer and business problem.
  • Conduct market, competitor, and user research.
  • Develop personas, empathy maps, and customer journeys.
  • Clarify the business model and value proposition.
  • Prioritize product features and experiences.
  • Build and test high-fidelity web and/or mobile prototypes.
  • Present the recommended product direction to partner leadership.
Format Structure

Multiple Projects Multiple Teams

Format Title Digital Product Innovation, Customer Experience Design & Prototyping
Format Description
Partner with undergraduate Miami Business School students to turn a business idea, customer problem, or existing digital experience into a validated product concept and high-fidelity prototype.

Teams combine human-centered design, market analysis, customer research, business strategy, and rapid prototyping to define user needs, clarify the value proposition, prioritize features, and design web and mobile experiences. Typical outputs include personas, journey maps, a Business Model Canvas, competitive analysis, and approximately 25 high-fidelity prototype screens. 

The Miami Digital-First Lab has completed 27 HCD & Product Design projects across financial services, healthcare, fintech, aerospace, education, consumer products, and other sectors. 

Benefits For Industry Partners
Partners may receive:
  • Customer personas and empathy maps
  • Customer journey maps
  • Competitive and market analysis
  • Business Model Canvas
  • Value proposition and product strategy
  • High-fidelity web and/or mobile prototype
  • Go-to-market recommendations
  • Executive presentation and prototype demonstration
  • Early access to Miami Business School talent
A recent Miami project for a wholesale mortgage lender produced journey maps plus a 24-screen website and iPhone prototype designed around an enterprise customer experience tied to an estimated $100K–$250K per month in unrealized revenue. 

Project Modality Fully Remote
Industry Partner Requirements to Participate
Project Topics Entrepreneurship Growth Strategy Innovation Marketing Product Design & Development Research, Analysis, Evaluation Strategic Planning Technology Commercialization
Target Industries Aerospace & Defense Consulting & Professional Services Consumer Products & Services Education & Ed-Tech Finance & Investment Health Care & Life Sciences Media, Publishing & Content Non-Profit & Social Impact Retail & E-Commerce Software, AI & Data Sports & Entertainment Travel & Tourism
Skills & Expertise Business Model Canvas Competitive Analysis Customer Discovery Customer Experience Design Customer Journey Mapping Empathy Mapping Figma Go-to-Market Strategy Human-Centered Design Market Analysis Mobile App Prototyping Persona Development Product Strategy Rapid Prototyping SWOT Analysis User Experience Design User Interface Design User Research Value Proposition Design Web Prototyping
Location Information & Preferences

Located Anywhere

Priority will be given to organizations with a meaningful product or customer-experience challenge, engaged leadership, and potential career opportunities for exceptional students.

Sponsorship

No Sponsorship Required

Compensation

No Compensation Required

Other Requirements
Ideal partners should:
  • Bring a real digital product, customer experience, or product-concept challenge.
  • Provide access to relevant customer, market, and business context.
  • Identify the primary users and stakeholders.
  • Designate an engaged project contact.
  • Participate in regular check-ins and provide timely feedback.
  • Attend the final prototype presentation.
  • Ideally offer internship and/or full-time hiring pathways and be open to considering exceptional students.
Projects should be appropriate for product research, experience design, and prototyping. Production software engineering, backend development, and deployment are generally outside the scope of this track. Miami's recent HCD projects explicitly distinguish prototype work from backend or production engineering. 
Expected Time Commitment For Project Managers 2 Hours per week
Key Program Dates Due Date
Request for Proposal published

Collaboration request published. Industry Partners may express interest in participating.

Oct 09 2026, 06:34 AM UTC
Interview

Educators will begin interviewing interested Industry Partners to discuss project ideas.

Oct 24 2026, 06:34 AM UTC
Proposal Application Deadline

Final date for Industry Partners to express interest in participating.

Jan 26 2027, 06:34 AM UTC
Finalize Project Charter

Educators and Industry Partners finalize project charters, legal documents, and background materials.

Feb 11 2027, 06:34 AM UTC
Official Program Launch

We’ll find a time on this day for you to meet with the students to kick off your project.

Mar 15 2027
Official Program End

We’ll find a time on this day for you to meet with the students to wrap up your project.

Apr 26 2027

Program Timeline

Due Date
Activities
Deliverables
Status
Action
Mon, 03/15/27
Program Kickoff
No Deliverables
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